Google Announces Massive Algorithm Change, Declares War on Content Farms, Including Demand Media

Google just changed its search algorithm and effectively declared war on Content Farms like Demand Media.In a blog post, Google search engineers Amit Singhal and Matt Cutts write that the update, which will effect a whopping 11.8% of all search results, “is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

“At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google does not mention any specific domains in the blog post, but we can confirm that Demand Media and other “content farms” are a target of the adjustment.
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